Culture cheapens love by attempting to make it safe. Whether it is love for people or anything else, love is surrounded by cheapening safety devices and protections. Everything, everyone is expected to come with a safety jacket.
Outcomes are guaranteed and promises are made of life-long stability and reliance. Whether it is a loving relationship with another person or with the watch I put on my wrist, I have been taught to expect something akin to a lifetime guarantee. By attempting to dispel the reality of risk by casting an illusion of safety, love is cheapened. The bud is stifled from opening.
Uncertainty is the essence of existence. Attempting to shield from uncertainty robs me of the exhilaration of living fully. Love is all about opening my heart to embrace whatever presents, to things as they really are. A safe love, a safe life is an existence robbed of its essence, its savor. It is much less than it can be. It is cheap.